– Hi there. This is what we do:



For our first branded podcast, our friends at the amazing content agency Klintberg Nihlén asked us to do one for Nordea Private Banking. We always want to impress our friends of course, so we gave it our best. In the podcast, Walter Naeslund goes on a roadtrip to meet with some of the most extraordinary entrepreneurs and game-changers in the Nordics. It turned out pretty great! Check it out.

Are you thinking about getting your own branded podcast? Good idea. An even better idea is to get an internal podcast to start building a strong emotional bond with your own staff. Family first you know. Get in touch with us and we’ll help you make it all kinds of awesome.


The ugly duckling of advertising metamorphosed into a swan in the age of podcasting. Audio ads are now the hottest format around and as attention increasingly moves to our ears, so does the need for GREAT ads. Sure, you can let your podcaster make the ads for you (we’re actually fans of this modus operandi), but if you want a tight concept across platforms with strategic sharpness and magnetic storytelling, look no further, we’re here to help you. Oh, and by the way – we have a decade of experience from running the advertising agency Honesty (those who know know).


The world may be running out of a lot of things, but nothing is hitting a wall faster than screen time. This is where audio comes in and it’s the most exciting development in communication in years. Besides podcasts and audio books, it is now possible to become a useful part of your customer’s daily routine through the use of voice skills for smart speakers and phones. It’s new. It’s interesting. It’s promising. It’s something we will help you explore.


Want to learn more about the ins and outs of podcasting? We do single lectures, half- and full day workshops and even full on boot camps. Get in touch with us to find out more.


Hey, don’t get us wrong, we’re big believers in the content being the numero uno, dos, and tres priority when creating a podcast, but an inspiring recording environment and crystal-crisp audio quality come in as close quattros. Luckily, we’ve created an amazing lake-front space for getting creative and recording top-quality audio with 1-4 participants just 15 minutes from the Stockholm City centre. We’re also planning downtown studio locations, so stay tuned for that. Oh, and one more thing – if you’re a really lazy cat, the studio can come to you as well. We’re fully mobile.


Do you have an idea that you want to realize or are you an amazing storyteller with a smooth buttery voice? Don’t be shy. Get in touch and let us know. We may have a way to make you famous.


Julia Anjou and Walter Naeslund

We are Julia & Walter. We are the founders of Poetic. And yes, for you curious folks out there, we are also a couple. It’s a family business!

Julia has a background as a PR-consultant specializing in influencer marketing. Walter’s background is in engineering and advertising. We love audio in general and podcasts in particular and we can throw a wicked party if it comes to that.



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